A collection of tools, knowledge and shipped games pertaining my role as Product Manager for the iGaming and Web3 industry, applying that as well to my knowledge of the mobile and AAA F2P industries, as well as some product analyses and ideas based on market research.

Product Hierarchy

Here is a simple guide that I’ve developed as a Producer, as such in charge of both Product, Project and Team Management. This hierarchy is applied to agile methodologies for quick-delivery iterative sprints.

• A Product is best understood as a collection of interconnected Features. Ideally, one should be able to “plug” each feature in and out with minimal impact, as well as re-use them for other products.
• A Feature is a horizontal slice of a product, yes. But it also has a life of its own. The way it articulates with other features is the realm of knowledge of a Product Manager.
  • A Feature may have Bugs, which are in turn Tasks, tackled as soon as possible if they are spotted mid-sprint.
• Tasks are carried out always in respect to one or more features.
• A Project is a collection of tasks that are undertaken in Sprints.
• The end goal of a Sprint is to add or improve a Feature.

[https://docs.google.com/drawings/d/1OY5TMrDBOTkxnrGYEwMJ3RUbPV8i-g3J9ByjRu3nlDc/edit](https://docs.google.com/drawings/d/1OY5TMrDBOTkxnrGYEwMJ3RUbPV8i-g3J9ByjRu3nlDc/edit)

KPI Guidelines

A database depicting the KPIs I keep track of for game performance and health. These are ranked in terms of revenue impact as a prioritization for manual tracking and automatic alerts one might set up.

The goal here is to prioritize the interpretation of Low Cost / High Impact metrics**:** Focusing on Retention and DAU/MAU, for example. These are easy to track (standard in tools like Unity Analytics or Firebase) and give you the most "truth" about your game's quality.

A tip I go by is: Don't just track "Activity." Track "Meaningful Activity." In an RPG, that’s "Bosses Defeated." In a Match-3, it’s "Levels Won per Session."

KPI Insights

My Dashboard (WIP)

A dashboard made with Google Looker Studio and with example data where I track KPIs used for quick diagnoses, applying the insights described above.

https://lookerstudio.google.com/embed/reporting/d6e0be90-3b02-471e-b702-bc1a12aad226/page/N6SjF